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EXPOVERSE — complete platform brief

This page is an accurate reference text about EXPOVERSE: what it is, who it is for, exactly what it does and what it does not do. It can be given as-is to any AI agent producing videos or marketing content, provided the “What the platform does not do” section is respected.

1. Identity

  • Name: EXPOVERSE.
  • Category: SaaS platform for hybrid exhibitions and conferences with a 3D digital twin.
  • One-liner: “Attend the exhibition from anywhere — and meet exhibitors face to face.”
  • Languages: Arabic (default, right-to-left) and English, fully.
  • First market: Saudi Arabia and the Gulf; works for any market.
  • Tone: professional, modern, trustworthy, no hype.

2. The problem

  • Many interested people cannot attend in person because of travel, time or cost.
  • Exhibitors pay a lot for a few days and lose every visitor who could not come.
  • Organizers lack precise data on engagement and return.
  • Classic virtual fairs are lists and pages with no sense of place and no live contact.

3. The solution

EXPOVERSE creates a 3D digital copy of the exhibition hall that runs directly in the browser. Visitors register, receive a QR digital badge, enter the hall and walk between booths, view products, videos and brochures, chat with company representatives and request a live video meeting. Every interaction is recorded and becomes leads and analytics for exhibitors and organizers.

The event is “hybrid”: the same event serves on-site attendees (badge and QR at the gate) and remote attendees (in the virtual hall) at the same time.

4. Who it is for

  • Organizers: exhibition and conference companies, government bodies, chambers of commerce.
  • Exhibitors: companies showing products and services and looking for customers.
  • Booth representatives: sales and support staff welcoming visitors.
  • Visitors: interested people, buyers, decision makers and media.
  • Platform administrator: the owner who manages organizer tenants.

5. The visitor journey (core path)

  • Browses live and upcoming events.
  • Registers for the event (automatic or manual approval by the organizer).
  • Receives a QR digital badge (also used at the physical gate).
  • When the event goes live, enters the 3D hall from a browser or phone.
  • Walks around, searches, uses the minimap, or switches to the 2D/list view.
  • Opens a booth: about, products, images and video, PDF brochures, the team.
  • Starts a live chat or requests a video meeting (queue when busy).
  • Joins the video meeting with the representative (audio, video, representative screen share).
  • Saves booths to favorites and receives notifications.
  • With consent, the interactions become a lead for the exhibitor and appear in analytics.

6. What the platform does — by role

Visitor:

  • Free account, e-mail verification, profile, e-mail language.
  • Event catalog with search and filters, a detailed page per event.
  • Event registration, downloadable QR badge, registration cancellation.
  • 3D hall in the browser (WebGPU with WebGL2 fallback), keyboard, mouse and touch controls, minimap, search, 2D view.
  • Live chat, video meetings up to 60 minutes, “Contact me”, favorites, notifications, data-sharing consent management.

Organizer

  • Manage venues, halls, booth positions and features (entrance, stage, screens…) on the hall map.
  • Design the hall layout with AI (ready prompt + JSON import) or through Claude via the MCP server.
  • Create events in Arabic and English, schedule, capacity, automatic/manual approval, branding.
  • Automatic lifecycle: publish, registration open, live, ended, archived — with reopening after a mistake.
  • Add and invite exhibitors, allocate booths and publish or hide them even during the event.
  • Manage registrations (approve/reject), check badges with the camera at the gate.
  • Event analytics: registrations, visitors, booth visits, chats, meetings, leads.
  • Team invitations and organization settings.

Exhibitor

  • Company profile, booth content (name, tagline, description, logo, banner, colour, images, video).
  • AI writing assistant generating overview, descriptions and products in Arabic and English, reviewed before saving.
  • Products and PDF brochures, a checklist before publishing the booth.
  • Representatives team: invitations, languages, booth assignment, concurrent chat limit.
  • Leads with interaction history, status, assignment and export, contact requests, meetings, conversations, booth analytics.

Booth representative

  • Real-time console: availability, chat inbox, meeting queue.
  • Accept/reject meetings, video meetings with screen sharing, notes on leads.

Platform administrator

  • Manage organizer tenants and users, account support (correct e-mail, verify, resend).
  • 3D booth templates, system health, AI provider choice and public site content control.

7. Technical capabilities and trust

  • Runs fully in the browser — no app to install — on computers and phones.
  • Multi-tenant with data isolation per organizer organization.
  • Fine-grained role permissions, audit log of sensitive actions, explicit data-sharing consent.
  • Light (default) and dark modes, full right-to-left Arabic interface.
  • Real-time messaging (SignalR) and video meetings via LiveKit (WebRTC).
  • An MCP server lets AI assistants such as Claude manage the platform with secure sign-in (OAuth).
  • Can run on the customer's own servers (Docker) — data stays with them.

8. What the platform does NOT do (version 1) — never promise it

  • No ticket sales, payments or invoicing inside the platform.
  • No avatars; visitors do not see each other in the hall (no multiplayer presence).
  • No spatial audio and no group voice chat inside the hall.
  • Video meetings are between one visitor and a booth representative — not webinars or large-audience live streams.
  • One virtual hall per event; multiple halls/floors and a drag-and-drop venue builder are planned for later.
  • No native mobile app; the platform is responsive and works in the phone browser.
  • No in-hall AI guide or AI business matching yet; AI currently writes content, designs the hall layout and works through MCP.
  • It does not generate product images with AI inside the platform yet.
  • No white-label custom domain per organizer (event branding is available: cover, logo, colour).
  • No special hardware for badge scanning — a browser with a camera is enough — and badges are not printed automatically.
  • Do not promise visitor numbers, sales results or integration with external CRM systems — export is available.

9. Suggested marketing messages

  • “Your exhibition, open to the world — beyond the venue walls.”
  • “Walk the booths as if you were there, and talk to the exhibitor in seconds.”
  • “Every visit and every conversation becomes a measurable lead.”
  • “One event, two audiences: in the hall and on screen.”
  • “Arabic first, no apps, any device.”

10. Video scene ideas

  • A visitor in a distant city opens the phone, registers and gets the digital badge.
  • A fly-through inside the 3D hall between lit booths.
  • Opening a booth: products, video, brochure, then the “Request meeting” button.
  • A representative in the console presses “Accept next” and starts a video meeting with screen sharing.
  • The exhibitor's analytics dashboard filling up with leads.
  • The physical gate: staff scan the visitor's QR from the phone with a browser camera.

11. Glossary

  • Hybrid event: physical and virtual attendance at the same time.
  • Digital twin: a 3D copy of the exhibition hall.
  • Tenant: an organizer organization inside the platform.
  • Lead: a visitor who interacted with a booth and consented to share data.
  • Booth representative: the exhibitor's staff member answering visitors.